Define your audience in a more granular way by adding contextual data, such as time zones and purchase histories, to the subscriber profile, and use that data to personalize the conversation.
Rather than relying on broad demographic data to tailor your messaging to your subscribers, you can instead customize your conversations by including contextual data, such as time zones and purchase histories, that reflects the individual identities of your audience. This data can help you create a more personal connection with your subscribers, and ultimately improve the overall experience they have with your content.